Research

A strong business plan requires going beyond a great business idea and experience. The management team must be able to support their business concept with fact-based market validation as well as with thorough competitive and target market analysis is absolutely essential for the business to succeed.

Our services include:

  • Industry Analysis – We always start with a 300 feet approach by identifying the complexities of your industry. Industry analysis involves reviewing the economic, political, and market factors that influence the way the sector develops. We help you identify the size of your industry in terms of revenue and numbers of players, as well as technological, cultural and demographic trends. Major factors of industry analysis also include the power wielded by suppliers and buyers, the condition of competitors, and the likelihood of new market entrants as well as the barriers they may face.
  • Competitive Analysis – We identify your competitors and evaluate their strategies to determine their strengths and weaknesses relative to those of your own product or service. We then provide information on these key competitors in terms of how they market their services/products, how they differentiate themselves in their marketing efforts, and what kind of market share they possess. With this evaluation, you can establish what makes your product or service unique and what attributes you should play up in order to attract your target market and create realistic expectations and timeline for capturing this market.
  • Target Market Analysis – We identify and prioritize specific target markets. We define your target market by asking the specific questions that are directly related to your products or services. What are the demographics and psychographics of your target audiences? How can you best reach them? What is your secondary market and how does it relate to your customers? What kinds of concerns do they have? How do they like to be marketed and sold to? Two important factors to consider when selecting a target market segment are the attractiveness of the segment and the fit between the segment and the firm’s objectives, resources, and capabilities.
  • Validation Analysis – A good idea is a necessary starting point for any new business, but that’s all it is. We distinguish an attractive opportunity from a mere idea. An attractive opportunity is the ability to execute an idea and turn it into a profitable business. Opportunities are driven by customer need. We identify a set of customers who can be served profitably. We evaluate whether the economics of the business are favorable, and if it has the ability to generate significant cash flows in a relatively short period of time as well as whether timing of the opportunity makes sense. Finally, we find out whether the idea is aligned with the entrepreneur’s personal interests and skill set and whether the entrepreneur is able to leverage proprietary knowledge or relationships to gain a competitive advantage over rivals.

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